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Friday, June 4, 2010
*GundamModels* 1/100 MG Strike Freedom - Full Burst Mode - Part 10 HD
Thursday, June 3, 2010
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Sunday, May 30, 2010
Larry Stevens and the Tools of the Luthier Trade
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Saturday, May 29, 2010
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Friday, May 28, 2010
3 Must Have Repair Kits For Your RV
Recreational vehicles are an excellent way to discover America. There seems to be no more pleasurable way of touring America than in the comforts of your own RV. The beauty and the convenience of knowing where you are going to sleep, having a place to cook, and not having to pack and unpack your personal things at every stop makes them a traveler's best friend. Well, that is until something goes wrong.
Then, the trip can be frustrating or even a nightmare. Most of the problems can be easily handled if you prepare for them. By building a simple repair kit, you can usually take care of most problems. Your tool kit should include things for electrical repair, plumbing repair and, of course, road side emergencies.
Electrical Repair Kit
Most electrical problems are simple if you have the tools necessary to fix or temporarily fix them. You can buy a simple self-contained electrical repair kit at just about any auto parts store. These kits generally run between twenty and thirty dollars.
What you need should be in most of them. If you are unsure which to get, talk with the parts manager and he will be more than happy to help you pick out the right one just for your needs.
ΓΌ If you are not versed on electrical repairs, go to a hardware store and get a book on electrical repairs.
Don't forget the main item, a good bright flashlight and extra batteries.
Plumbing Repair Kit
Plumbing problems in a RV generally involve cracked or leaking joints. In order to get the right parts, you need to check your plumbing in the RV to see what kind of pipes and sink connectors are used.
- Carry a couple of short links of the pipes used in your vehicle. Most types of pipes are generally PVC or Pex. One half inch in diameter is generally the norm.
You can ask your local hardware salesperson to help you build a simple repair kit. Most hardware stores have books on plumbing repairs also. There is nothing like having an expert in the form of a book with pictures to help you with a leak. Hardware supply stores are willing to help you with any questions you may have.
- Something you might not think of is to have a couple of extra water hose washers and a simple water hose repair kit. Most parks and recreational sites really frown on leaky water hoses.
- Duct tape and hose clamps are a must.
Roadside Repair Kit
Roadside repairs are generally burnt out light bulbs, blown fuses and tire problems.
- Carrying extra light bulbs to fit your RV and car is essential.
- Make sure you bring along your RV manual and your owners manual of you car to help you find your general problems.
- Fuses for your car can be purchased in advance and put in your electrical kit.
- Always carry a spare tire, jack and lug wrench.
Being prepared will keep your RV trip on the positive side and quite enjoyable. Travel prepared and travel knowing you can handle anything that comes along.
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Thursday, May 27, 2010
6 Proven Online Cross-Selling and Upselling Techniques With Cart Software
Before sharing these techniques with you, we'd better define "cross-selling" and "upselling" for those of you new to commerce. Cross-selling is the practice of offering a customer an item related to the one s/he's already purchasing. For example, if s/he's buying anything for the computer, offer her printer ink or the latest software. If she's buying a purse, offer her a matching belt. If he's buying a tool kit, offer him a degreaser for the hands. Upselling is simply offering another product not necessarily related to the initial item but likely to be attractive.
It may seem at first thought that cross-selling and upselling are better suited to bricks-and-mortar venues than to ecommerce, but that isn't necessarily so. With the proper shopping cart software, you can cross-sell or upsell right at the online point of purchase. You can also follow up with an email for a quick subsequent sale.
1 - Offering combined shipping for orders of multiple items may persuade your customer to buy that digital camera from you, an office supply store, rather than shopping for it at an online camera store as s/he had planned.
2 - Offering free shipping on orders over a certain threshold may encourage the customer to order in advance, or order a larger quantity, in order to reach the level at which shipping is free. It may also encourage her, as in item # 1, to order from you that which s/he had planned to order elsewhere.
3 - Suggesting a related item may prompt him to think, "Oh, right -I'm going to need one of those soon... might as well buy it now.
4 - Suggesting, in text on your page, "Many customers who purchase ___ also purchase ____" may cross-sell effectively.
5 - Giving the customer another chance to think of something s/he needs or wants can be accomplished with a "Before you check out..." notice when the customer clicks the "Submit order" or "Proceed to checkout" button.
6 - You may also find, if you currently entice customers with "Buy a ___ and get a ___ FREE" that it pays to separate the items and sell them individually. The amount of money you lose in customers who will only shop when the free item is offered may be more than offset by the amount of money you'll get from customers paying for the formerly free item.
All these techniques are simple, proven, and money-generating. Try them.
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Tuesday, May 25, 2010
Advertising Formulas - 10 Little-Known Creative Techniques for Writing Successful Ads
What is your formula for writing effective advertising messages? If you're like most people, you'll say, "AIDA," an acronym for Attention, Interest, Desire, Action. It's a classic, perhaps the most quoted formula in advertising and marketing.
However, just as a skilled craftsman expands his or her creative abilities by collecting and mastering a variety of tools, a savvy marketer can expand his or her creative abilities by collecting and mastering a variety of formulas. Here are some less famous but highly inspirational formulas to add to your collection:
ACCA. Awareness, Comprehension, Conviction, Action. This is similar to AIDA, but "Comprehension" stresses the importance of clarity, which is vital for any persuasive message. And "Conviction" is much stronger than "Desire." It suggests certainty.
Attention-Interest-Description-Persuasion-Proof-Close. This is another AIDA variation by Robert Collier. Intended for sales letters, it outlines what he thought was the correct sales sequence.
AAPPA. The eminent Victor O. Schwab suggested this commonsense, clear formula. Get Attention. Show people an Advantage. Prove it. Persuade people to grasp this advantage. Ask for action.
AIU. This is my own formula for envelopes. It stands for Attention, Interest, Urgency. Something about an envelope must get your attention, whether it's teaser copy, graphics, or just blank paper. This should lead to an interest in the contents and an urgency to open the envelope immediately.
PPPP. This is a formula by Henry Hoke, Sr. It stands for Picture, Promise, Prove, Push. In many ways, it's easier to implement than AIDA because it shows you four basic tasks you must perform to make a sale. Picture: Get attention early and create a desire. Promise: Make a meaningful promise and describe what the item will do. Prove: Demonstrate the value and support your promise with testimonials. Push: Ask for the order.
Star-Chain-Hook. This is Frank Dignan's charming and surprisingly fresh way to approach an advertising message. Hitch your wagon to a Star with an attention-getting opening that is positive and upbeat. Create a Chain of convincing facts, benefits, and reasons to transform attention into interest and interest into desire. Then, Hook them with a powerful call to action, making it easy to respond.
ABC Checklist. William Steinhardt's formula is more detailed than most and very practical: Attain attention, Bang out benefits, Create verbal pictures, Describe success incidents, Endorse with testimonials, Feature special details, Gild with values, Honor claims with guarantees, Inject action in reader, Jell with postscript.
The String of Pearls. This is a particular method of writing copy. The idea is that you assemble details and string them together in a long line, one after another. Each "pearl" is complete in some way, but when you string all the pearls together, their persuasive power becomes overwhelming.
The Cluster of Diamonds. Similar to the String of Pearls, this formula suggests assembling a group of details under an umbrella concept. For example, an ad might have the headline "7 Reasons Why You'll Save Money With XYZ." The copy would then list these seven reasons. Each detail is a "diamond" in a particular setting.
The Fan Dancer. The analogy here is perfect, though a bit racy. The idea is to tantalize with specific details that do not actually convey information. For example, let's say you're selling a book on reducing taxes. Part of your copy might read: "The one secret way to pay zero taxes and get away with it (page 32). How the IRS uses your mailing label against you (page 122). Three clever ways to turn a vacation into a business tax deduction even if you don't own a business (page 158)." As with the forgotten art of fan dancing, you reveal little and leave your audience wanting more.
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